I once read some opinion by some person on the internet saying that content has to be produced nonstop and that all trends become outdated within a day. That opinion received a huge amount of positive feedback, as if it were some big, important insight.

If I had the conscience to write such nonsense with such seriousness, I would just as seriously insult him personally for such stupidity or simply block him, but no.

Useful information doesn’t become outdated in a few hours; informational trash does. TikTok content that people forget about in a few minutes is actually negatively useful information.

Yet the first point is considered valid even by serious people, as if content must be produced nonstop. But ideas for content are not infinite.

So I decided to share a secret method for what to do when you’ve run out of ideas.

The need to consistently put something out every day/week/month is not for you or your audience. It’s for platforms that steal people’s attention using your content.

Build healthy relationships with those who read and watch you, instead of working for fucking platforms. And if you need to take a break, then take it: do something useful, go for a walk, watch a movie, and the idea will come on its own.

Just don’t forget to write it down somewhere.